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SAL Group, a division of Industrial Alliance Pacific Insurance and Financial Services Inc (IAP), has specialized in creditors’ group insurance for over 45 years. SAL Group introduced the first accident and health plans to Canada's auto dealers in 1963, and has been leading the way ever since. Since its inception, SAL Group has continued to diversify and explore new product opportunities: extended warranty, chemical protection, anti‐theft etch programs, GAP, replacement warranty, loss of employment, and critical illness programs.

Exclusive Sponsor of CADA Laureate dealer recognition program

SAL Group and Industrial Alliance Pacific is the exclusive sponsor of the Canadian Automobile Dealers Association’s (CADA) Laureate dealer recognition program. The Laureate program replaces the Maclean’s Dealer Excellence Award, a program that ran for 30 years (the first 19 years with TIME Magazine). The revised program is embraced throughout the industry as the highest honour a dealer can receive over the course of his or her career. CADA generated a great deal of interest while seeking out the exclusive program sponsor. A careful selection process with specific criteria led CADA to choose IAP, a blue chip company with deep roots in the industry and one that is well respected in the dealer body. The partnership is another cornerstone in SAL/IAP’s history in the automotive marketplace and will allow SAL/IAP to play an ongoing role in helping CADA promote and celebrate dealer excellence.

RVDA of Canada Endorsed products and programs

SAL Group has earned the Recreational Vehicle Dealers Association (RVDA) endorsement on a number of our products and have been long-time attendees and sponsors at RVDA conferences, golf tournaments, and provincial association events.

RVDA Endorsed products include:

  • IAP’s Creditor Insurance: Life, Disability & Critical Illness
  • SAL Protection Plan Service Contracts
  • Diamond-Kote Protection Products
  • Silent Sentinel Traceable Etch Program

Brand Perception in the Industry

The SAL Group and IAP name go a long way in the automotive industry and research by a third party survey firm has confirmed it. In April 2008, a national market survey, conducted by global market research firm Synovate, was sent to over 3300 Canadian Auto dealers (specifically to those who were responsible for choosing F & I providers within their dealership) to learn more about the perceptions of Finance & Insurance providers. SAL Group came out on top for:

  • Being the best provider of aftermarket products in Canada for 48% of Canadian dealerships.
  • Being the overall market leader when it comes to various areas of service such as offering a full range of products, providing the best dealer compensation, best sales support and training, being easy to deal with and supporting the industry with sponsorships and events.
  • Having high performance ratings for our SAL sales representatives (District Marketing Representatives) from 88% of our customers, hence, outperforming all of our competitors.

SAL Group and IAP continue to strive for ways to improve and communicate our F & I services to our dealers and their customers with on‐going market research and analysis.

Training

SAL/IAP Provides local product training and on going sales support to maximize your creditor insurance penetration rates. Product and sales training is pivotal to any program’s success. From product information to proven selling techniques, SAL is dedicated to the success of their dealer clients. From one on one training to “train the trainer”, we can adapt to the dealer network’s needs. With seven full‐time Performance Specialists or Trainers, SAL can provide training across the country, including Quebec. Various training formats are available from one to three day seminars – covering sales techniques, ways to increase creditor and ancillary product revenue, and disclosure and product information. We also have over 50 SAL District Marketing Representatives (DMR) and Fixed Operations Specialists across the country who meet with dealership personnel in their assigned region to educate, provide support, and answer any questions they have on our programs.

 

Industrial Alliance Group of Companies (IAG)

A BC based company for over 90 years, Industrial Alliance Pacific Insurance and Financial Services Inc. takes pride in belonging to the Industrial Alliance Group (IAG). Our products and services are offered on an individual or group basis. Industrial Alliance distinguishes itself through the personalized service of its professional representatives who are attentive to their clients' ever-changing needs. Thanks to its dynamic approach, Industrial Alliance has become a financial group of Canada wide importance—the Industrial Alliance Group—with operations across the country. The Group conducts its life and health insurance activities through Industrial Alliance (Quebec City) and Industrial Alliance Pacific (Vancouver).

The Industrial Alliance Group:

  • Was founded in 1892
  • Is the 4th largest life and health insurance company in Canada
  • Is one of the 100 largest public companies in Canada
  • Has $49.5 billion assets under management and administration
  • Is responsible to over 80,000 shareholders
  • Generates $5.5 billion in premium income and depositsInsures over 3 million Canadians
  • Employs over 3,400 people
  • Has a network of 1,600 exclusive agents and 12,000 brokers
  • Is a member of the Canadian Life and Health Insurance Compensation Corporation, Assuris – an industry organization established to provide protection to the policyholders of member companies
  • Is committed to the highest standards of conduct, safe investment principles, prudent management.
  • Fiscal responsibility
 

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