Press Room

DK/SAL Announces Environmental Charity Initiative

March 1, 2010 – Vancouver, BC – Diamond-Kote and SAL Marketing are pleased to announce they are partnering with the ChariTREE Foundation to support children’s tree planting projects, and environmental and global warming education programs throughout Canada.

Diamond-Kote, has been providing Canadians with automotive protection and appearance products for over forty years. "We are excited to partner with the ChariTREE Foundation to support tree planting projects and environmental education for children. This partnership will expand upon Diamond-Kote’s commitment to ensuring environmental stewardship and protection. Diamond-Kote’s diligence includes ensuring the delivery of highly responsible manufacturing practices and quality products. Our mandate enables automotive dealers to buy environmentally responsible products made here in Canada”, states Steve Clelland, President of DK. "We are focused on providing the dealers with the best possible experience in delivering protection and appearance products to their customers while respecting the world we live in. ”

SAL Marketing has been providing Finance and Insurance products to Canadian Auto dealers since 1963. “We are proud to stand beside our protection and appearance partner Diamond-Kote in this worthy environmental initiative, states Alnoor Jiwani, Senior Vice President of SAL Group. “Together with our parent company, we proudly support many regional and national charities, donating at least 1% of our pre-tax profits to charitable organizations”. SAL Marketing Inc. is a subsidiary of Industrial Alliance Pacific General Insurance Corporation, a member of the IA group of companies.

http://charitree.ca/wp/?page_id=7

“The best time to plant a tree was 25 years ago. The second best time is today.”

SAL and Diamond-Kote forge a new marketing partnership.

September 8, 2004 - Vancouver, BC - SAL Group is moving forward in a new alliance with Diamond-Kote TM to provide industry leading chemical protection programs to Canadian dealers.

SAL Group has been a pioneer in the Canadian automotive industry since 1963. "We are constantly striving to bring the best products to the market for the dealer and their customer” states Mike Stickney, Vice President and General Manager, IAP/SAL Group. "The SAL Group and DK go back to the early 70's and we are confident that the partnership we're forming today will take us forward throughout the next decade. We have a similar vision of the market, where it's going and we're looking forward to working with them.” Mike Stickney affirms. "It's the best fit for both organizations and we feel our Dealer Partners will see positive results right away”. SAL Group will continue to provide their dealerships with service and sales support to the business office while Diamond Kote's team of experts will support the service department and applicators

Diamond-Kote has been protecting vehicles in North America for over 40 years. Diamond-Kote products are manufactured in Canada at the plant facility in Toronto. All products manufactured by Diamond Kote adhere to strict quality assurance controls and exceed all environmental legislative guidelines. "We are excited to once again partner with SAL in delivering best of breed products to the automotive dealers of Canada. This partnership will provide a greater depth of sales support and service, enable the dealers to buy environmentally responsible products made in Canada and reunite a powerful marketing, sales and service team”, states Steve Clelland, President of DK. "We are focused on providing the dealers with the best possible experience in delivering protection and appearance products to their customers”.

A new relationship, a shared vision... SAL Group & Diamond Kote.


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