About Us



SAL LogoSAL Group, a division of Industrial Alliance Pacific Insurance and Financial Services Inc (IAP), has specialized in creditors’ group insurance for over 45 years. SAL Group introduced the first accident and health plans to Canada’s auto dealers in 1963, and has been leading the way ever since. Since its inception, SAL Group has continued to diversify and explore new product opportunities: extended warranty, chemical protection, anti-theft etch programs, GAP, replacement warranty, loss of employment, and critical illness programs.

Exclusive Sponsor of CADA Laureate Dealer Recognition Program

SAL Group and Industrial Alliance Pacific is the exclusive sponsor of the Canadian Automobile Dealers Association’s (CADA) Laureate dealer recognition program. The Laureate program replaces the Maclean’s Dealer Excellence Award, a program that ran for 30 years (the first 19 years with TIME Magazine). The revised program is embraced throughout the industry as the highest honour a dealer can receive over the course of his or her career. CADA generated a great deal of interest while seeking out the exclusive program sponsor. A careful selection process with specific criteria led CADA to choose IAP, a blue chip company with deep roots in the industry and one that is well respected in the dealer body. The partnership is another cornerstone in SAL/IAP’s history in the automotive marketplace and will allow SAL/IAP to play an ongoing role in helping CADA promote and celebrate dealer excellence.

RVDA of Canada Endorsed Products and Programs

SAL Group has earned the Recreational Vehicle Dealers Association (RVDA) endorsement on a number of our products and have been long-time attendees and sponsors at RVDA conferences, golf tournaments, and provincial association events.

RVDA Endorsed Products Include:

• IAP’s Creditor Insurance: Life, Disability & Critical Illness
• SAL Protection Plan Service Contracts
• Diamond-Kote® Protection Products
• Silent Sentinel Traceable Etch Program

The SAL Group and IAP name is widely recognized in the automotive industry and a third party survey firm confirms it. In April 2008, a national market survey, conducted by global market research firm Synovate, was sent to over 3300 Canadian Auto dealers (specifically to those who were responsible for choosing F & I providers within their dealership) to learn more about the perceptions of Finance & Insurance providers. SAL Group came out on top as:
• The best provider of aftermarket products in Canada from 48% of Canadian dealerships
• The overall market leader in categories including: range of products; dealer compensation; sales support and training; stakeholder communication and event sponsorship.
• Highest performance ratings for our SAL sales representatives (District Marketing Representatives) from 88% of our customers – outperforming all our competition.

SAL Group and IAP continue to strive for ways to improve and communicate our F & I services to our dealers and their customers with on‐going market research and analysis.

Industrial Alliance Group of Companies (IAG)

IA LogoA British Columbia based company for over 90 years, Industrial Alliance Pacific Insurance and Financial Services Inc. is proud to be part of the Industrial Alliance Group (IAG). Our products and services are offered on an individual or group basis. Industrial Alliance distinguishes itself through the personalized service of its professional representatives who are attentive to their clients’ ever-changing needs. Thanks to its dynamic approach, Industrial Alliance has become a financial group of Canada wide importance—the Industrial Alliance Group—with operations across the country. The Group conducts its life and health insurance activities through Industrial Alliance (Quebec City) and Industrial Alliance Pacific (Vancouver).

Partners was last modified: November 2nd, 2015 by DiamondKote
Partners was last modified: November 2, 2015 by DiamondKote